Back2Basics Consultants
HR & Training · Malaysia
Built on technology you already trust
ClaudeGoogle CloudSupabaseGitHubWhatsApp Business PlatformMeta
Sound familiar?
Leads in WhatsApp. Bookings in a notebook. Sales in the POS. You're spending more time chasing than growing the business.
The real difference
Other tools give you another app to manage. We set up one connected system and run it with you.
Doing it the usual way
Enquiries spread across appsSome get missed, some get late replies
Replies only in office hoursAfter-hours customers book elsewhere
Reminders and reports by handHours of admin every week
Numbers in different placesHard to see what is working
With Empify
Every enquiry in one inboxWhatsApp, Instagram, Facebook, Google and website
AI replies in seconds, 24/7Answers, books and follows up for you
AI agents handle the repeat workReminders, reviews, reports and follow-ups
One dashboard, sent to WhatsAppYour daily numbers without logging in
Our partner's clients
Trusted by businesses across the region
We work alongside a digital delivery partner for websites, SEO and ads. Here are some of the businesses they've helped grow online.
Borneo International Marathon
Events & Sports · Malaysia
Digitally ahead, every step of the way
Thurai Dental
Dental Clinic · Malaysia
A modern online presence for a dental practice
Gibb & Co Lawyers
Legal Services · Malaysia
Legacy meets modern authority
Evo House Singapore
Real Estate · Singapore
Redefining premium living
The platform
Built in modules, like building blocks
Start with what hurts most and add more as you grow. Every module shares the same customer data, so they work better together.
01
Lead Generation
Ads, landing pages and forms that bring in enquiries.
02
Lead Inbox
Every enquiry from every channel in one place, with an AI first reply in seconds.
03
CRM & Dashboard
Customer history, a simple pipeline and a daily summary sent to WhatsApp.
04
AI Customer Service
Answers questions, takes bookings and follows up, 24/7, in English, Mandarin or Malay.
05
Ops Automation
AI agents for reminders, reviews, reports, follow-ups, documents and stock alerts.
06On our roadmap
HR & Payroll
Leave and MC on WhatsApp, an HR chatbot, and payroll with CPF ready for your approval.
Industries we serve
Made for the businesses that keep Singapore running
01
Hair & beauty salons
Booking enquiries on WhatsApp and Instagram
Reminders that cut no-shows
Nudges when customers are due back
02
Aesthetic & medical clinics
Consultation bookings and pre-visit reminders
Post-treatment check-ins
Consent and MC records logged
03
Restaurants, cafes, bistros & pubs
Reservations and menu questions
Replies to Google reviews
Daily POS sales summary to the owner
04
Accounting & audit firms
Document requests to clients
ACRA and IRAS deadline tracking
Answers to routine client questions
05
Retail outlets
Stock and price questions on chat
Promo messages to past buyers
Sales summary for each outlet
06
Aircon, workshops & home services
Booking jobs and quoting standard services
Reminders when the next servicing is due
Job reports and payment follow-ups
How it works
Live in four steps
1
Free consultation
A 30-minute call to map your daily jobs and pick the first wins.
2
Setup
We connect your channels and load your prices, FAQs and processes.
3
Training & go-live
Your team learns it in one session. We stay close in the first weeks.
4
Monthly tuning
We review results with you and improve your AI agents every month.
Typical setup: 2 to 4 weeks, depending on package.
Packages
Priced by team size
Basic
1 to 5 staff
S$1,500 to 3,000
+ S$300 to 500 / month
- Lead Inbox
- AI chatbot for FAQs and bookings
- Basic CRM
- 1 automation
Standard
6 to 15 staff
S$3,000 to 8,000
+ S$700 to 1,300 / month
- Everything in Basic
- Lead generation setup
- CRM with owner dashboard
- AI customer service agent
- Up to 3 automations
Advanced
16 to 30 staff
From S$8,000
+ from S$1,500 / month
- Everything in Standard
- Custom AI agents
- Multi-outlet dashboard
- POS and accounting links
- Priority support
Custom
30+ staff or special needs
Quoted
+ monthly, quoted
- Scoped to your workflows
- Bespoke integrations
- Dedicated project lead
Setup is a one-time fee. Monthly covers hosting, AI usage, support and tuning; WhatsApp message fees at cost. SGD, before GST where applicable.
Data & trust
Your customers' data, handled with care
PDPA in mind
Consent captured up front. We only collect what each task needs.
A person stays in charge
Payroll, medical and refund decisions always need your approval.
Your data stays yours
Export it any time. We never sell or share it.
Secure access
Role-based logins for your staff, with access only to what each person needs.
FAQ
Questions owners usually ask
Do I need a tech person?
No. We set it up, train your team and handle changes.
Does it work with WhatsApp?
Yes, along with Instagram, Facebook, Google and your website.
Can I start small?
Yes. Start on Basic and add modules as you grow.
What if the AI gets it wrong?
When unsure, it hands over to your staff. You can review every conversation.
How long is setup?
Usually 2 to 4 weeks, depending on package.
Is there a lock-in contract?
We'll walk you through the terms during your free consultation, so there are no surprises.
Next step
Let's map your daily jobs
Book a free 30-minute consultation. We'll show you which tasks AI can take over first.